DRDarren Rebeiro
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Field sales · South East England

Darren Rebeiro

Twenty years selling face to face, from cold calls to national wholesalers. I open doors, win the business and keep it growing.

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Darren Rebeiro in a black dinner suit and bow tie, smiling at the camera
  • Sold for
  • Quorn Foods
  • Speciality Breads
  • Thomas Ridley
  • Ford
  • Thomas Sanderson
  • Everest

J1 In short

In short

I've sold for twenty years, from cold calls at Everest to national foodservice accounts at Quorn.

Different customers, same job: earn their trust, solve the problem in front of them, and make sure there's a second order.

20
years in sales
3
industries
9
roles, one my own business

J2 About me

In my own words

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Darren's personal story goes here.

The wording is coming from Darren himself. Nothing has been written on his behalf. It goes in src/data/story.json, and this box disappears when it is added.

J3 Trip computer

The numbers

What the last twenty years add up to.

  • £2.5m

    added to regional sales

    Speciality Breads, 2021-2023 (approx.)

  • £750k

    pipeline built in five months

    Thomas Ridley Foodservice

  • 30

    wholesale accounts managed and grown

    Speciality Breads (approx.)

  • £250k

    forecast in-year revenue secured

    Thomas Ridley Foodservice

  • 4

    regions covered on one patch

    Vistamatic: London, Herts, Midlands, East

  • 20

    years selling face to face

    From Everest in 2006 to Quorn Foods

Success storiesThe stories behind these numbers, including my work with schools, colleges and hospitals.Read them

J4 Career

The route

Twenty years, oldest to newest. Scroll to drive it.

  1. 2006-2009Home improvement

    Everest

    Sales Consultant

    Where it started: windows and home improvements, cold call to kitchen table.

    What I did
    • Generated new customers for windows and home improvements through cold calling and consultative sales presentations.

  2. 2009-2011

    University of Hertfordshire

    Foundation Degree, 3D Graphics

    Two years of 3D graphics, between sales roles.

  3. 2011-2012Automotive

    Ford Motor Company

    New and Used Car Sales

    New and used cars, from first enquiry to delivery.

    What I did
    • Managed each sale from enquiry to delivery while keeping strong client relationships.

  4. 2012-2015Home improvement

    Three Counties

    Project Manager

    Projects from first quote to installation.

    What I did
    • Managed schedules, budgets and customer expectations from quotation through installation.

  5. 2015-2016Packaging

    Vistamatic

    Regional Sales Account Manager

    Packaging sales across London, Herts, the Midlands and the East.

    What I did
    • Managed a large regional territory across four regions.
    • Kept key accounts while developing new business.

  6. 2016-2017Home improvement

    Thomas Sanderson

    Sales Design Consultant

    Designed made-to-measure blinds for home and business clients.

    What I did
    • Consulted with domestic and commercial clients to design tailored blinds and maximise conversion.

  7. 2017-2023Automotive

    DJR Detailing

    Owner

    Started and ran my own vehicle detailing business.

    What I did
    • Built recurring contracts through relationships and high standards.
    • Ran scheduling, client contact and the work itself.

  8. 2019-2020Foodservice

    Thomas Ridley

    New Business Sales Executive

    Pure new business: £250k forecast and a £750k pipeline in five months.

    What I did
    • Won new business in line with the company's growth plan.
    • Ran the full pipeline: prospecting, proposals and margin control.
    • The role ended with the first lockdown in March 2020.

  9. 2021-2023Foodservice

    Speciality Breads

    Regional Sales Manager

    About 30 wholesale accounts, regional tenders won, about £2.5m added.

    What I did
    • Managed and grew about 30 wholesale accounts, with close relationships with buyers and their sales teams.
    • Accounts included some of the largest customers in UK foodservice.
    • Secured and negotiated regional tenders and long-term supply agreements.
    • Delivered joint business plans with wholesalers to line up growth targets.
    • Represented the brand at national trade shows.
    • Increased regional sales by about £2.5m.

  10. Diversion

    Career break

    Career break

    Time out, and staying in touch with the people I'd worked with.

  11. 2026Foodservice

    Quorn Foods

    Area Development Executive

    Grew foodservice across schools, colleges and hospitals in the South East.

    What I did
    • Grew regional foodservice business across Primary, Secondary and Further Education, plus Healthcare.
    • Worked with National Account Management and Culinary teams to lift unit compliance and rate of sale.
    • Developed and negotiated investment programmes with customers.
    • Ran a home-based patch: Outer London, Luton, Reading, Slough, Watford and around.
Next exitLet's talk

J5 Method

How I sell

Four gears, in this order, on every patch.

  1. Find

    Happy walking in cold. I learned on the phones at Everest, then built a £750k pipeline in five months at Thomas Ridley.

    • New business
    • Pipeline

  2. Win

    Proposals, tenders and presentations that answer what the buyer needs. Regional tenders and supply deals at Speciality Breads.

    • Tender negotiation
    • Trade shows

  3. Grow

    Joint business plans with wholesalers, and work with culinary and national account teams. About £2.5m of regional growth.

    • Account management
    • Forecasting
    • Joint business plans
    • Cross-team work

  4. Keep

    The second order matters more than the first. Recurring contracts at DJR came from relationships, and I stay in touch.

    • Relationships

J6 My patch

Where I cover

London and the whole South East, from the south coast up to Luton and Hertfordshire. I know these roads and the buyers along them.

  • Full UK licence
  • Territory planning
  • Home-based

Latest patch Quorn Foods: Outer London, Luton, Reading, Slough, Watford and around.

Map of the South East of England. The shaded patch runs from the south coast up to Luton and Hertfordshire, with London and the M25 at the centre, and Luton, Watford, Slough and Reading marked.KentSussexSurreyHampshireBerkshireOxfordshireBucksHertsEssexNorthern limitM25M1M4M3M23M2M20LondonLutonWatfordSloughReadingOxfordGuildfordMaidstoneCanterburyDoverBrightonPortsmouthSouthampton
Schematic map. Coastline from Natural Earth. Motorways are drawn as simple lines.

J7 The garage

Built from scratch

DJR Detailing, 2017-2023. My own vehicle detailing business, for dealerships and private clients. The recurring contracts came from relationships and doing the job properly.

J8 Off the clock

Off the clock

Cars, motorsport and football. If you want to get me talking, start there.

  • Cars

    Always have been. It's why I sold Fords and started a detailing business.

  • Motorsport

    Following it, watching it, talking about it to anyone who'll listen.

  • Football coaching

    FA Level 1 and 2 qualified.

J9 Word of mouth

Word of mouth

Quote from a buyer or wholesaler. Two or three lines about working with Darren.

Name, Role, Company

Quote from a former manager. Two or three lines.

Name, Role, Company

Finish Destination reached

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